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Emerging market for sustainable food in Bangkok

This paper analyses the process of change towards sustainable food consumption in Bangkok. The authors investigate how consumers and the system of provision interact in retail outlets. The authors conclude that: 1) sustainable foods currently available do not match the eating lifestyles of most Thai consumers, 2) Bangkok’s supermarkets are passive and wait for government regulation on sustainable food, 3) supermarkets have low expectations of consumer demand for sustainable food, and 4) the ‘green’ concerns of consumers in Bangkok are not broad, usually stemming from health concerns only.

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Additional Info

Field Value
Document type Reports, journal articles, and research papers (including theses and dissertations)
Language of document
  • English
  • Environment and natural resources
  • Environmental and biodiversity protection
  • Food processing
  • Processed foods
Geographic area (spatial range)
  • Thailand
Copyright Yes
Version / Edition 1.0
License CC-BY-4.0

Kanang Kantamaturapoj:

Author (individual) Kantamaturapoj, Kanang
Co-author (individual) Oosterveer, Peter; Spaargaren, Gert
Publisher ISDS LLC, Japan International Society for Development and Sustainability (ISDS)
Publication date 2012
General note

International Journal of Development and Sustainability,Volume 1,Number 2,268–279

Date uploaded June 21, 2015, 13:18 (UTC)
Date modified March 14, 2018, 09:18 (UTC)